Top 10 Makeup Brands in India

 

TOP 10 MAKEUP BRANDS IN INDIA

1. Lakme

No list of the best makeup brands in India feels complete without mentioning Lakmé — a brand that’s been a part of Indian women’s lives since 1952. It’s more than just a makeup brand; it’s a name that evokes trust and nostalgia, passed down from mothers to daughters over the years. As one of India’s oldest and most beloved beauty brands, Lakmé has always understood the unique needs of Indian skin tones and types, offering products that effortlessly blend tradition with modern trends.

From everyday basics to statement-making glam, Lakmé has something for everyone. Their Lakmé Absolute range and 9 to 5 collection are especially loved by working women who need makeup that stays fresh and flawless all day. Whether it’s a quick touch-up before a meeting or a bold look for a night out, Lakmé has been helping Indian women look and feel their best for generations.

 

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2. M.A.C

MAC (Make-up Art Cosmetics) is a name that resonates with bold creativity and professional-grade excellence. Renowned for its vibrant colors and high-performance formulas, MAC has carved a niche for itself in the hearts of makeup artists and beauty enthusiasts alike, making it one of the most sought-after makeup brands in India.

What truly sets MAC apart is its ability to deliver products that not only enhance beauty but also empower self-expression. Their iconic lipsticks — with Ruby Woo leading the pack — have become a staple in countless Indian makeup bags, offering the perfect pop of red that flatters every skin tone. Equally revered is the Studio Fix foundation, celebrated for its impressive shade range and flawless, long-wearing finish that keeps up with India’s diverse climate.

Whether you're going for a classic everyday look or experimenting with bold, trend-setting styles, MAC ensures that every stroke adds confidence and charisma to your look.

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3. Maybelline

When it comes to finding makeup that’s both affordable and reliable, Maybelline New York is often the first name that comes to mind for many Indian women. This global beauty brand has done an amazing job of understanding and adapting to the unique preferences and diverse skin tones of Indian consumers, earning its place as a household favorite.

For most women, Maybelline isn’t just about makeup — it’s about confidence and self-expression. Their Colossal range of mascaras, in particular, has become a staple in many makeup kits, giving lashes that perfect volume and drama that can take any look to the next level. Whether it’s a quick swipe of kajal for a busy day or bold lashes for a night out, Maybelline ensures that looking and feeling great is never out of reach.

 

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4. Huda Beauty

Founded by the incredibly talented beauty influencer Huda Kattan, Huda Beauty has taken the global beauty scene by storm — and Indian makeup lovers are no exception. Even though it’s not an Indian brand, its popularity has skyrocketed in India, earning it a well-deserved spot among the top makeup brands in the country.

What makes Huda Beauty so special is its ability to offer high-performance formulas and a wide range of shades that truly speak to Indian skin tones and preferences. Their eyeshadow palettes and liquid lipsticks are especially loved, giving women the freedom to create everything from soft, everyday looks to bold, head-turning glam. For many, Huda Beauty is more than just makeup — it’s about embracing creativity and expressing their unique style with confidence.

 

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5. MyGlamm

MyGlamm is not just another beauty brand — it’s a game-changer that effortlessly blends modern innovation with the timeless wisdom of Ayurveda. With a wide range of high-quality cosmetics and skincare products, MyGlamm is all about empowering individuals to embrace their beauty journey, offering solutions that meet the needs of today while staying true to holistic care.

Taking things a step further, The Good Glamm Group has also brought The Moms Co. into its fold — a beloved direct-to-consumer (D2C) brand known for its premium mother and baby care products. If you’re looking to pamper your skin this winter, don’t miss out on The Moms Co. offerings, now available with a Times Prime membership for that extra dose of nourishment.

With its commitment to quality, inclusivity, and innovation, MyGlamm has rightfully earned a place in the hearts of countless Indian women, making beauty not just accessible but also a celebration of individuality.

 

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6. Colorbar

Colorbar has been adding a splash of color and creativity to the Indian beauty scene since 2004. For those who love to experiment with different looks, Colorbar has become a trusted name, offering everything from playful pastels to bold reds and deep, sultry shades. Whether you're in the mood for a subtle everyday look or something more daring, Colorbar has just the right shades to match your vibe.

What makes Colorbar stand out is its dedication to quality and innovation. Their long-lasting lipsticks and versatile eyeshadow palettes have built a loyal following over the years, while their wide range of nail polishes adds that perfect finishing touch. Plus, with a strong commitment to being cruelty-free, Colorbar resonates deeply with conscious consumers who want beauty products that align with their values.

With its vibrant colors, innovative formulas, and ethical approach, Colorbar continues to inspire Indian women to express themselves through makeup, making it a beloved brand across the country.

 

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7. Sugar Cosmetics

Sugar Cosmetics has taken the Indian beauty world by storm, quickly becoming a favorite among makeup lovers across the country. Since its launch in 2015, Sugar has won over millennials and Gen Z with its cool, trendy packaging and products that not only look great but also deliver impressive results.

What makes Sugar so special is how well it understands Indian skin tones and the challenges of India’s diverse climate. Their matte lipsticks and long-lasting eyeliners have become go-to staples, loved for their vibrant shades and staying power that holds up through heat, humidity, and long days.

Sugar’s rapid rise to fame isn’t just about great products — it’s about giving women the confidence to experiment, express themselves, and embrace their unique style. It’s no wonder Sugar has earned its place among the best makeup brands in India, and it’s only getting bigger and better.

 

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8. L'Oreal Paris

L'Oréal Paris has been a trusted name in Indian homes for years, earning its place as one of the most loved and respected cosmetic brands in the country. From makeup to skincare, this global beauty giant has consistently delivered products that not only keep up with international trends but also cater perfectly to the unique preferences and needs of Indian women.

What makes L'Oréal Paris so special is how effortlessly it blends global innovation with local relevance. Their mascaras and lipsticks have become everyday essentials, with the iconic Color Riche lipstick range holding a special place in many Indian makeup bags. And when it comes to foundations, the True Match line is widely appreciated for its diverse shade range that beautifully complements Indian skin tones.

With its commitment to quality and its famous tagline, "Because You're Worth It," L'Oréal Paris continues to inspire Indian women to feel confident, beautiful, and ready to take on the world.

 

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9. Bobby Brown

Bobbi Brown has made a lasting impression on the Indian beauty scene, winning hearts with its philosophy of enhancing natural beauty. Known for its love of neutral tones and timeless elegance, Bobbi Brown’s products help create effortlessly sophisticated looks that feel just right — whether it’s for a casual day out or a special occasion.

What makes Bobbi Brown so loved is how well its products complement Indian skin tones. Their foundations give a flawless, natural finish, the highlighters add a beautiful, subtle glow, and the eyeshadows offer versatile shades that work for both understated and bold looks.

With its focus on celebrating individuality and confidence, Bobbi Brown has built a loyal fanbase in India, becoming the go-to brand for those who appreciate makeup that feels as good as it looks.

 

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10. Nars

When NARS first launched in 1994, the beauty world looked nothing like it does today. Social media didn’t dictate trends, and luxury brands often stuck to safe, neutral shades. But François Nars had a different vision — one that celebrated individuality and pushed the boundaries of artistic expression. Decades later, that same bold spirit continues to set NARS apart from the crowd.

As a gifted photographer and makeup artist, François Nars had an eye for beauty that went beyond the ordinary. He started with just 12 lipsticks in daring shades like vibrant fuchsia and bold blood orange — colors that stood out in a sea of predictable neutrals. His passion for creativity soon expanded into a full range of makeup for the face, eyes, and complexion, all inspired by the people, places, and moments that sparked his imagination.

While many brands played it safe, NARS chose to be different — and that’s what made it special. Today, NARS continues to inspire makeup lovers to embrace their uniqueness and experiment fearlessly, proving that beauty is all about expressing who you are.

 

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